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Monday, 17 February 2014

JD Sports Announce Northern Ireland Instore Signing & New Away Kit Launch


JD Sports Announce Northern Ireland Instore Signing & New Away Kit Launch 
JD Sports and the Irish Football Association are delighted to announce a special event at the JD Belfast, Boucher Road store on Wednesday 19 February (4.00pm-5.30pm) ahead of the new adidas Northern Ireland away kit launch.
The new away shirt revealed today at the JD store in Donegal Place, Belfast is now available for fans to pre-order instore and online at jdsports.co.uk/northernireland ahead of the full launch on Thursday 20 February.
Irish FA Exclusive Retail Partner JD Sports, in association with adidas and Northern Ireland team sponsor Vauxhall, are offering fans the chance to meet Martin Paterson, Sammy Clingan and Maik Taylor ahead of the full launch the following day.
JD Sports’ Head of Football, Guy Walker, commented: “The store is really looking forward to what we believe will be a fantastic event and one the fans will enjoy. This will be the second kit launch in what has been an exciting start to our relationship with the Irish FA and we are very grateful to the players for taking the time to come along”.
Irish FA Commercial Manager, Tracey Campbell added: “We feel this is a great opportunity for fans to meet the players and celebrate the new away kit launch ahead of the game in Cyprus. We have worked very hard with all our partners to make this launch another success. It is the first time we have organised an in store signing session in Northern Ireland and we hope the fans will show their support by coming down to the store”.
The Belfast Boucher Road store will have the new Northern Ireland away kit on sale especially for the event before the kit goes on general sale on Thursday 20 February in all JD stores across Northern Ireland and online at jdsports.co.uk/northernireland.
Members of NI Fans and NI Fans Junior will receive an in store discount of 15 per cent off the new kit on production of their valid membership card and ID (in all JD stores across Northern Ireland from 20 February; and at JD’s Boucher Road store from 4pm on Wednesday 19 February).
To join the conversation about the new Northern Ireland away kit launch follow the #JDNI hashtag @jdsportsfashion; @Officialirishfa on Twitter and Facebook. 


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